Gradlink

Mobile Application

BRAND STRATEGY / VISUAL DESIGN / UX

A design response to underserved teenagers who need to prepare for college.

The design response to my thesis, Gradlink was created to allow children from urban areas with little to no resources for college prep to even the playing field and curate their own active timelines.

The app features college resources and guides, goals, and parental access so things are visible between parent and child. To prepare my data, I curated a interactive presentation with creatives from my community to share their personal journeys to college and how they were prepared.

January 2023-July 2023

DATE

Visual + UX Designer / Brand Strategist

ROLE

Thesis Design Response

OUTCOME

How might we utilize technology to bridge the gap within the black community to decrease the amount of uncertainty and pessimism for Black students in design and art programs?

( THE CHALLENGE )

I surveyed and had intimate conversation with a group of creatives in New York City who all have different backgrounds, but also have many commonalities in their upbringing culturally.

( USER RESEARCH )

The

Solution

An app that serves as a virtual mentor for students entering high school that tracks their progress towards graduation from high school, then converts to college prep and post grad to prepare for their future careers.

The app will:

Create a guided timeline for students with initial information. from them.
Alleviates stress and anxiety about steps to get to end goal
Creates a REALISTIC actionable timeline
Connects students with mentors
Lifespan of 8+ years